佳简几何 XIVO Design Co., Ltd.
(微醺)气味乌托邦(自然)
是微醺的香/小伊室集/Ezilivin
传统香薰机多数都使用普通瓦楞纸盒包装,我们想要改变这种刻板印象,让品牌的所传达的情绪价值融入到包装中。我们希望用户在使用Ezilivin香薰机时,能够从忙碌生活中感受到精神的慰藉。因此我们以自然界中光的丁达尔效应为灵感,提取“光的形状”,用弥散效果使它折射在包装的表面,向用户传达收集生活中美好瞬间的积极愿景,同时外盒上的撕拉口设计意味着打破无聊时光,当用户撕开包装外盒,就会被带领进入由Ezilivin为用户打造的微醺黄昏,唤醒用户的自我意识,提醒用户需要从忙碌的生活中抽出时间更多的拥抱自己,并享受自己的时光。
Most of the traditional aromatherapy machines are packaged in ordinary corrugated boxes. We wanted to change that stereotype and make the packaging really connect with the emotional value that the brand wanted to convey. We hope that when users use the Ezilivin aromatherapy machine. User can feel spiritual comfort from their busy lives. Therefore, we took the Tyndall effect of light in nature as inspiration, extracting the "shape of light", using the dispersion effect to make it stay on the surface of the package, and Convey a positive vision that collect beautiful moments in life to users; The tear-open design means that Ezilivin creates a "slightly drunk" for users, awakening users' self-awareness, reminding users that they need to take time out of their busy lives to take care of themselves more and enjoy their time.
传统香薰机多数都使用普通瓦楞纸盒包装,我们想要改变这种刻板印象,让品牌的所传达的情绪价值融入到包装中。我们希望用户在使用Ezilivin香薰机时,能够从忙碌生活中感受到精神的慰藉。因此我们以自然界中光的丁达尔效应为灵感,提取“光的形状”,用弥散效果使它折射在包装的表面,向用户传达收集生活中美好瞬间的积极愿景,同时外盒上的撕拉口设计意味着打破无聊时光,当用户撕开包装外盒,就会被带领进入由Ezilivin为用户打造的微醺黄昏,唤醒用户的自我意识,提醒用户需要从忙碌的生活中抽出时间更多的拥抱自己,并享受自己的时光。
Most of the traditional aromatherapy machines are packaged in ordinary corrugated boxes. We wanted to change that stereotype and make the packaging really connect with the emotional value that the brand wanted to convey. We hope that when users use the Ezilivin aromatherapy machine. User can feel spiritual comfort from their busy lives. Therefore, we took the Tyndall effect of light in nature as inspiration, extracting the "shape of light", using the dispersion effect to make it stay on the surface of the package, and Convey a positive vision that collect beautiful moments in life to users; The tear-open design means that Ezilivin creates a "slightly drunk" for users, awakening users' self-awareness, reminding users that they need to take time out of their busy lives to take care of themselves more and enjoy their time.
这款包装拥有着惊喜且便捷的打开方式。通过外盒简洁有序文字排列与内盒落日黄昏的插画的产生对比,向用户传递希望,唤醒人们对生活的热爱。让用户从打开包装开始就惊喜连连，体验到品牌带给用户疗愈生活的情绪价值。向大家传递、引导,关注自身并享受生活中的每一个美好时光的精神。撕开的外盒是不能够还原的,象征了生活不能重来,而含着微醺黄昏插画的内盒则可以被保留的,开合的结构形式充满了仪式感,让用户在此刻心情得到舒畅、疗愈、从而强化了品牌印象。
This packaging has a surprising and convenient way to open. Through the simple and orderly text arrangement of the outer box, there is a huge contrast with the illustration of the beautiful evening in the inner box. It conveys hope to users and awakens people's love for life.Users will experience layers of surprises during the whole process of opening the packaging, and at the same time experience the emotional value that the brand brings to users' healing life.It conveys, guides and pays attention to itself and enjoys every good time in life to users. The torn outer box cannot be restored, which symbolizes that life cannot be repeated. In addition, the inner box of the slightly drunk twilight illustration can be retained, and the opening and closing structure is full of ritual sense, allowing users to feel comfortable and healed at this moment, thus strengthening the user's impression of the brand.
This packaging has a surprising and convenient way to open. Through the simple and orderly text arrangement of the outer box, there is a huge contrast with the illustration of the beautiful evening in the inner box. It conveys hope to users and awakens people's love for life.Users will experience layers of surprises during the whole process of opening the packaging, and at the same time experience the emotional value that the brand brings to users' healing life.It conveys, guides and pays attention to itself and enjoys every good time in life to users. The torn outer box cannot be restored, which symbolizes that life cannot be repeated. In addition, the inner box of the slightly drunk twilight illustration can be retained, and the opening and closing structure is full of ritual sense, allowing users to feel comfortable and healed at this moment, thus strengthening the user's impression of the brand.
